Wellbeing is a central focus in IKEA’s AW20 collection

IKEA sent me their autumn winter 2020 (AW20) lookbook the other day and in it they talk about the fact that our homes are playing a vital role as places of safety and sanctuary right now.

We’re spending increased amounts of time at home and this has led to us becoming more attuned to our interiors. Right now our living spaces have to be flexible, functional, and have a positive impact on our wellbeing.

IKEA’s AW20 collection focuses on health, cosiness, and feeling good, brought out in the collection’s four key themes. Navigate to each theme below and tell me which one is your favourite in the comments.

1. Highland Heritage

Inspired by countryside landscapes and natural elements with a focus on earthy, cosy vibes, Highland Heritage will make you want to hibernate.

See the homewares from Highland Heritage here.

2. Street Style Nomad

Inspired by city dwellers embracing small space living, the block colours, clean lines, and easy to move pieces of Street Style Nomad will inspire you to live a more agile lifestyle.

Explore the Street Style Nomad homewares here.

3. Scandi Fusion

A blend of modern and traditional Scandi styles with minimalist influences, Scandi Fusion makes your space feel playful, happy, and fresh.

Browse the goodies from Scandi Fusion here.

4. Eclectic Tradtions

Eclectic Traditions is designed with second-hand elements in mind. The idea is to combine preloved finds with modern-day pieces to create an eclectic feel.

Dive into to the treasures of Eclectic Traditions here.

Which theme is your favourite?

Let me know in the comments below.

If you’re going shopping in store, please wear a mask and follow social distancing and hand hygiene guidelines.

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