IKEA sent me their autumn winter 2020 (AW20) lookbook the other day and in it they talk about the fact that our homes are playing a vital role as places of safety and sanctuary right now.
We’re spending increased amounts of time at home and this has led to us becoming more attuned to our interiors. Right now our living spaces have to be flexible, functional, and have a positive impact on our wellbeing.
IKEA’s AW20 collection focuses on health, cosiness, and feeling good, brought out in the collection’s four key themes. Navigate to each theme below and tell me which one is your favourite in the comments.
1. Highland Heritage
Inspired by countryside landscapes and natural elements with a focus on earthy, cosy vibes, Highland Heritage will make you want to hibernate.
2. Street Style Nomad
Inspired by city dwellers embracing small space living, the block colours, clean lines, and easy to move pieces of Street Style Nomad will inspire you to live a more agile lifestyle.
3. Scandi Fusion
A blend of modern and traditional Scandi styles with minimalist influences, Scandi Fusion makes your space feel playful, happy, and fresh.
4. Eclectic Tradtions
Eclectic Traditions is designed with second-hand elements in mind. The idea is to combine preloved finds with modern-day pieces to create an eclectic feel.
Which theme is your favourite?
Let me know in the comments below.