Ridiculously Complicated Toaster Shopping

Toasters in different colours

The toaster that came with my apartment gave up on life yesterday so I figured I’d run out and pick up a new one. My criteria was simple: ‘toasts bread’. But I have since discovered that toaster shopping is complicated. Here’s why…

1. Toasters are priced between €6 and €349

For an electrical appliance that is expected to spend a few minutes browning bread and making it warm, there really is an extraordinary spectrum of prices.

You can pick up this 800 watt value range piece of plastic in Argos for €5.99.

Argos Value Range Toaster

Argos Value Range Toaster €5.99 – Image Copyright of Argos


If you go to Currys, you can take out a loan for this 2500 watt “Artisan” 4-slice job from KitchenAid. At €349 I’d expect it to bake the bread and all.

KITCHENAID 5KMT4205BER Artisan 4-Slice Toaster Red

KitchenAid Artisan 4-Slice Toaster €349 – Image Copyright of Currys

2. Toasters are like cars

How many features does a toaster need to have? You can get a toaster with: browning dials, crumb trays, warming racks, ‘one side only’ functions, reheat settings, burger bun plates, defrost, extra wide bagel slots, digital display screens, alloy wheels, and power steering.

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DeLonghi Icona 4 Slice Toaster €99.49 in Harvey Norman

3. Toasters come in different finishes

Toasters don’t just come in plastic and metal, some are made with glass! Check out this transparent toaster from Kalorik. Metal ones come in a wider range of colours but the metal gets hot and can burn you.


Kalorik Glass Toaster €58 – Image Copyright of Kalorik

4. Some toasters take longer to toast than others

I was about to buy one of these toasters but then I read reviews on Amazon and saw that everyone is complaining about how long it takes for the bread to toast. Unfortunately ‘time it takes to toast’ is not something manufacturers put in the product spec because everyone’s ‘browning preference’ is different.

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Morphy Richards Accents 4-Slice Toaster €49 in Harvey Norman, €43.39 in Argos and €42.99 in Currys

So which one did I buy?

I said to myself, it’s a rental property and I don’t have time for this. So I bought this one, which happens to toast bread quite quickly.

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Argos Value Range Toaster €5.99

When I have my own house I might buy a prettier one, but for now this will do. €5.99 and guess what – it toasts bread.

By Jenna Crotty

If anyone can recommend a good toaster that comes in red, yellow or orange please let me know!

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